What’s a Mobile Billboard?
A mobile is any device used to advertise on the side of a truck or trailer. And of course it’s mobile. It’s also falls into a niche called “outdoor advertising.” You’ve probably seen countless, customized trucks with narrow bodies that may feature eye-catching graphics or upbeat sound systems. They may have even had an area where people could sample a product. Mobile billboards are quite popular with many of today’s advertisers and vendors. They’re a super quick and affordable way to gain exposure and their relatively inexpensive to deploy.
Mini Mobile Billboards
The Daihatsu Midget, made in Japan, is an odd looking little vehicle that’s perfect for advertising in tight places. The vehicle has only one seat with a short wheelbase that allows them to be parked on side. Their side panels make advertising content extremely easy to see. And their unusual look makes for a very effective advertising tool.
You’ll find that a large number of mobile billboards on trucks and trailers that deliver goods. This may be less expensive for vendors than dedicating their own fleet of trucks.
Effective Outdoor Advertising
The industry, analysts, representative and others all agree that the effectiveness of mobile billboards is unmatched. With a 97 percent recall rate there is no form of advertising that come close to delivering those kinds of numbers. Surveys also indicate that people think mobile billboard advertising is far more effective than any other outdoor advertising. An amazing 80 percent of people surveyed said they could recall advertisement placed on a truck. Mobile billboard advertising often results in doubling of sales.
Are Mobile Billboards Illegal?
There are certain municipalities that have made it illegal to display mobile billboards in already congested streets. Since mobile billboards work best in highly populated areas, other forms of mobile advertising are uses, like adbikes or billboard bicycles. While they can’t travel as far as trucks, they can be extremely effective. Smaller trucks are now being used to keep up with the ebb and flow of downtown traffic. Smaller trucks can maneuver city blocks without causing congestion.
If you’re using your own personal vehicle for mobile advertising, make sure you have proper car insurance or truck insurance coverage. Take advantage of free car insurance quotes that can help lower your insurance premiums.