What’s a Mobile Billboard?

A mobile is any device used to advertise on the side of a truck or trailer. And of course it’s mobile. It’s also falls into a niche called “outdoor advertising.” You’ve probably seen countless, customized trucks with narrow bodies that may feature eye-catching graphics or upbeat sound systems. They may have even had an area where people could sample a product. Mobile billboards are quite popular with many of today’s advertisers and vendors. They’re a super quick and affordable way to gain exposure and their relatively inexpensive to deploy.

Mini Mobile Billboards

The Daihatsu Midget, made in Japan, is an odd looking little vehicle that’s perfect for advertising in tight places. The vehicle has only one seat with a short wheelbase that allows them to be parked on side. Their side panels make advertising content extremely easy to see. And their unusual look makes for a very effective advertising tool.
You’ll find that a large number of mobile billboards on trucks and trailers that deliver goods. This may be less expensive for vendors than dedicating their own fleet of trucks.

Effective Outdoor Advertising

The industry, analysts, representative and others all agree that the effectiveness of mobile billboards is unmatched. With a 97 percent recall rate there is no form of advertising that come close to delivering those kinds of numbers. Surveys also indicate that people think mobile billboard advertising is far more effective than any other outdoor advertising. An amazing 80 percent of people surveyed said they could recall advertisement placed on a truck. Mobile billboard advertising often results in doubling of sales.

Are Mobile Billboards Illegal?

There are certain municipalities that have made it illegal to display mobile billboards in already congested streets. Since mobile billboards work best in highly populated areas, other forms of mobile advertising are uses, like adbikes or billboard bicycles.  While they can’t travel as far as trucks, they can be extremely effective. Smaller trucks are now being used to keep up with the ebb and flow of downtown traffic. Smaller trucks can maneuver city blocks without causing congestion.

If you’re using your own personal vehicle for mobile advertising, make sure you have proper car insurance or truck insurance coverage. Take advantage of free car insurance quotes that can help lower your insurance premiums.

We’ve all seen it! That car with the crazy advertising that we’re compelled to stare at every time we see it. The advertising on the car is known as wrap advertising. On some vehicles it looks great. On others, not so great. Automotive advertising is a very effective form of advertising for a company willing to pay for increased brand awareness and sales.

So why would anyone want to have their car wrapped in vinyl advertising? Simple. It’s the money. While you won’t get rich if you become a “brand driver,” you can make between $400 and $1000 a month simply for advertising a company’s products or services. Companies need a way to reach potential customers. Wrap vehicle advertising was popular at one time but dwindled as highway billboards increased in popularity. However, there’s a renewed interest in hiring the average person to drive their own vehicle to advertise a company’s message. For the company, it’s a lot cheaper than renting a fleet of cars or trucks and hiring drivers.

Get Paid to Driver Your Car

Getting paid to drive your own car is a great idea when you really think about it. If you’re commuting to and from the job on a daily basis, why not get paid for it?  If you’re over 18, have your own vehicle that’s insured, and you drive a populate route, you could qualify to be a brand driver. If you’re hired by a company, you could earn enough money to pay cover you gas and maintenance costs, and still have enough money left over to pocket. The company will likely install a GPS tracking system in your car to verify your mileage. Most companies that pay for automotive advertising expect driver’s to log at least 1000 miles a month. Your payment may also include your car’s visibility and the extent to which your car is wrapped.

What Companies Look For When Hiring

There’s bound to be competition. There’s always someone with the same ideas of making extra income. However, if you know what companies are looking for, you can beat the competition. Companies look for drivers with a descent car and the proper insurance coverage. There are numerous car insurance quotes online that may offer affordable auto insurance rates. You’ll also need to drive a populated route and be able to park your car where it’s highly visible. Find companies that will permit you to register for a job online.

If you’re a business owner, or looking to find creative ways to promote someone’s business, there are a number of advertising options that can help a business grow. In today’s world, you’re fighting for the attention of consumers who are inundated with information. There’s only so much information the human mind can consciously process, so your advertising has to be spot-on. It has to be informative, useful, and most important, it has to be digestible. Remember, you’re competing for business in a world where the attention span of consumers is getting shorter and shorter.

Consider the following modern advertising options for businesses:If you’re a business owner, or looking to find creative ways to promote someone’s business, there are a number of advertising options that can help a business grow. In today’s world, you’re fighting for the attention of consumers who are inundated with information. There’s only so much information the human mind can consciously process, so your advertising has to be spot-on. It has to be informative, useful, and most important, it has to be digestible. Remember, you’re competing for business in a world where the attention span of consumers is getting shorter and shorter.

Consider the following modern advertising options for businesses:

Online – Online advertising can be one of the quickest and easiest ways to get your message across to busy consumers. Online media, found in websites and social medial sites like Twitter, Facebook and LinkedIn, is a serious tool that can help any company, big or small, increase brand exposure. Cell phones are popular, and designing websites for mobile devices is a hot trend. Online advertising can be a cost-effective benefit for any company.

Blogging – Web logs, or blogs, is a popular way of creating readership and subject-matter authority. Blogging can create exposure, build readership and loyal followers. If the blog content is relevant, entertaining and useful to the reader, they’ll keep coming back for more. Just keep in mind that an abandoned blog is useless.

Billboards – Outdoor advertising is popular, and has remained so for many years. The reason is that billboard advertising is cost-effective. This means you’ll get the biggest bang for your buck. For example, a billboard on a freeway or on the side of the road will see the same advertising over and over again. Billboard advertising is effective 24 hours of the day. Whatever the message on a billboard—it will sink in sooner or later. The cost of running a billboard ad campaign may cost less than you expect. Compare this option with running an ad on TV or a newspaper where you may get a 30-second exposure at best.

Driven Media – Car wrap advertising works! It’s effective because it can reach an unlimited amount of people. It also removes the strategic necessity from having to target a specific demographic group. Driven media will find exposure with teenagers, mothers, fathers, conservatives, liberals, poor people and rich people.

Online – Online advertising can be one of the quickest and easiest ways to get your message across to busy consumers. Online media, found in websites and social medial sites like Twitter, Facebook and LinkedIn, is a serious tool that can help any company, big or small, increase brand exposure. Cell phones are popular, and designing websites for mobile devices is a hot trend. Online advertising can be a cost-effective benefit for any company.

Blogging – Web logs, or blogs, is a popular way of creating readership and subject-matter authority. Blogging can create exposure, build readership and loyal followers. If the blog content is relevant, entertaining and useful to the reader, they’ll keep coming back for more. Just keep in mind that an abandoned blog is useless.

Billboards – Outdoor advertising is popular, and has remained so for many years. The reason is that billboard advertising is cost-effective. This means you’ll get the biggest bang for your buck. For example, a billboard on a freeway or on the side of the road will see the same advertising over and over again. Billboard advertising is effective 24 hours of the day. Whatever the message on a billboard—it will sink in sooner or later. The cost of running a billboard ad campaign may cost less than you expect. Compare this option with running an ad on TV or a newspaper where you may get a 30-second exposure at best.

Driven Media – Car wrap advertising works! It’s effective because it can reach an unlimited amount of people. It also removes the strategic necessity from having to target a specific demographic group. Driven media will find exposure with teenagers, mothers, fathers, conservatives, liberals, poor people and rich people.

If you’re a graphic designer working for a mobile advertising company, you’ve already honed your talent to a certain level. For anyone already in the business, or for someone who’s looking to break into the field, the following information might be useful.

Effective Vehicle Graphics Require an Understanding of Marketing

The biggest challenge in being an effective graphic designer is understanding your audience and their needs. This can be tricky even for a designer who knows the ropes. Most designers are used to designing in two dimensions. With vehicle graphics, you’re working on a three-dimensional pallet. Design for a single person, even though thousands of people will see your message.

Design as if you are the one and only solution to their problem. Trying to appeal to the masses will only dilute your intended message. Appeal to their emotions. Countless studies have proven that people buy with their emotions, and justify their purchases with logic. Mobile advertising agencies place a lot of emphasis on creating powerful slogans and branding. Focus on the services or products they provide and emphasize what makes them special or the only game in town.

Are they a pizza restaurant where kids can eat for free? Is it a computer repair store that offers software upgrades for free? What’s the catch that places the business head and shoulders above the rest?

Your Design Should Fit the Vehicle

Billions of dollars are spent by auto makers to five vehicles a look that will appeal to the masses. Just make sure your graphic design work doesn’t contradict its look and feel. You’re going for the emotional impact! And there won’t be any emotional impact for the consumer if you miss the target. Your design isn’t about volume—it’s about being effective. Very little graphics can produce amazing results when done properly. Less can be more. Your rolling graphic design may be driving at high speeds, and there will be only three or four seconds for people to see the message. If they’re interested, they’ll get your message at first glance.

You’ll usually design to cover a half to three quarters of a client’s vehicle. Your agency will set the payment rate. It may vary by location, duration and the product or service advertised.

Mobile advertising is popular for a number of reasons. For the paying customer, it’s relatively inexpensive. It’s a way of getting a message across to thousands of people without having to pay the costs associated with television, radio, or print advertising. No matter the product or service, thousands of people will scan the message whether the graphics are on a car, truck, motorcycle, bicycle, bus or train. And they’ll see the same message over and over again. Advertisers don’t have to worry about targeting their group either. Their target market will always be somewhere in the crowds. Mobile advertising works best where there are large crowds. New York, Los Angeles and Chicago take the lead.

New York

New York is the perfect place for vehicle wrap advertising. It’s the city that never sleeps. The five boroughs that comprise the city, Bronx, Brooklyn, Manhattan, Queens and Staten Island are home to some 8.2million people
It’s nearly impossible for a company’s message to go unnoticed. New York is diverse and prosperous, and home to more Fortune 500 companies than any other city in the world. With a population density of 27,000 people per square mile, it’s hard to imagine a well-thought out mobile advertising campaign failing.

Los Angeles

LA and LA county is home to nearly 10 million people. The mild year-round weather provides the perfect setting for mobile advertisers looking to make an impact. The population is diverse and friendly to advertising of every kind imaginable. Billboard advertising, web design companies, wrap advertising, wall art; you name it. People get the message in LA.

Chicago

Chicago is home to nearly 3 million residents. Busses operate 24 hours a day, 7 days a week. Advertisers utilize information panels, newsstands, sides of building, aerial advertising and wrap advertising to get their client’s message across to a population too busy to slow down.

If you’re a brand driver, you should make sure your vehicle is covered with at the minimum bodily injury and property damage liability. Check auto insurance quotes online or ask for auto insurance quotes from a local company. If you’re participating in campaign that uses wrap advertising, it’s crucial that your vehicle is properly insured. If the coverage isn’t provided by the hiring agency, shop around for free auto insurance quotes and car insurance quotes that are affordable and that will provide your vehicle with the proper protection. Drive safe and stay alert.